Baddie is an aesthetic primarily associated with Instagram models and beauty gurus on YouTube, and is centered around being a conventionally attractive or sexy woman. Because of the trendiness of this aesthetic, it can often have parallels with other trendy aesthetics, and has evolved over time since it originated in the 2010s, along with the trends.

The Baddie aesthetic is influenced heavily by African Americans, Latinos, the likes of the Kardashian/Jenner style, Cute Booty Lounge Coupons, YouTube beauty gurus, and the popular Instagram models. Clothing within the Baddie aesthetic includes:

Baddie makeup puts a lot of emphasis on having very thick eyebrows, dark eyeliner, and lips (Kylie Jenner's products are popular among the Baddie sect), using makeup to contour the face into an aesthetically pleasing fashion, usage of fake eyelashes, and lots of clear lip-gloss. Hair, hairstyles, and hair accessories are very important as well, Baddies usually have: